Barbecue season is here, finally! Of course, great BBQ starts with a great sauce, and a great sauce makes everything taste better. Your cookout isn’t complete without the thick, sweet taste of Sweet Baby Ray’s sauce.
It all began back in 1985 when a Chicago boy named Chef Larry perfected his family’s recipe for a sweet and tangy BBQ sauce and entered it into the country’s largest rib cook-off, the Mike Royko Rib-off. Chef Larry called his sauce Sweet Baby Ray’s after his little brother David, who got the nickname shootin’ hoops on the west side of Chicago. On the day of the rib-off, Sweet Baby Ray’s beat nearly 700 entrants to come in second – an amazing feat for an unknown. The rest, as they say, is history.
When brother David and friend Mike caught wind of Sweet Baby Ray’s success, they, along with Chef Larry, decided to take the sauce on the road. Knocking on doors, selling to small mom-and pops, even grilling right on the sidewalk, word of Sweet Baby Ray’s savory taste spread like wildfire. And now Sweet Baby Ray’s has become the fastest growing BBQ sauce in America and the #1 premium BBQ sauce in grocery.
Whatever your taste, whatever you’re craving, Sweet Baby Ray’s award-winning BBQ sauce makes it taste better. Pour it over ribs, brush it over chicken breasts or use it to make pulled pork in your slow-cooker. Or try it to kick up the flavor of eggs in the morning.
With Sweet Baby Ray’s, The Sauce is the Boss! Get some in the Roche Bros. grocery department today.