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Near East Pilafs & Couscous

FEATURED ITEM: Near East

Pilafs & Couscous

Near East, a company known for its savory rice pilafs, couscous and tabbouleh, was started in 1962 in Worcester, MA, as a small family-owned company.

George and Hannah Kalajian immigrated from Armenia to the U.S. and set up a grocery store in 1940. The store served home cooked meals at an adjacent luncheonette and was famous for its Wednesday special: Roast chicken and Armenian style rice pilaf.

A combination of rice, orzo pasta, and seasonings, the pilaf quickly became so popular that Hannah began to package it, filling boxes of pilaf mix in her home kitchen.

And today, Near East offers more than 30 different flavors and varieties of rice pilafs, couscous, and other grain dishes, all with the same high-quality ingredients, care, and handling that Hannah put into the first pilaf.

Find them in the grocery aisle! Serve Near East pilafs and other delicious products with chicken, fish or steak. Or mix in a variety of sautéed vegetables for a complete vegetarian entrée.

 

 

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