We got our start as a neighborhood meat market back in 1952, and that expert knowledge and personal service still anchors our supermarkets today. Chicken, beef, pork, lamb… we will help you find just what you need and cut to order if you’d like!
Get ready to fire up the grill! The meat department at your local Roche Bros. is ready with a full selection of beef ready for your summer BBQs.
Beef quality depends on a number of factors, including firmness, texture, color of lean and the amount of marbling. These attributes lend to tenderness, juiciness and the flavor of excellent quality beef.
Quality grading is based on the degree of marbling, among other factors. As the marbling increases, so too does the grade.
Here is a primer on the options available for your cookout. And our meat associates are also available to help you choose the right beef for your backyard BBQ.
USDA Choice Beef
USDA Choice beef from the loin and rib – such as tenderloin or beef ribs – are tender, flavorful and ready for the dry heat of the grill! These steaks and ground beef have a small to moderate amount of marbling.
Certified Angus Beef
Each cut of Certified Angus Beef ® is highly marbled, juicy, tender and full of flavor. Only the best cuts of choice and prime receive this label.
For the grill, try a lean, juicy Certified Angus Beef ® brand sirloin or marinate some sirloin tips. Simply grill a buttery tenderloin, or a moderately tender strip steak with a tight texture and grain.
Tenderloin filets tend to cook much faster than other cuts, due to their lower fat content, and are more prone to drying out. The key to a filet grilled to your specifications is to use a meat thermometer (145°F for medium rare and 160°F for medium).
And, available in our Wellesley and Downtown Crossing stores, try our Dry-Aged Certified Angus Beef, too.
Certified Angus Prime Grinds
Certified Angus Beef® brand Prime represents the top 1.5% of all beef, exhibiting exceptional quality, including superior marbling, firmness and tenderness. We grind this exceptional meat in our stores on the same day it is sold, under the watchful eye of our seasoned Meat Department team. The result is the ultimate in juicy, flavorful ground beef.
Made with either 85% or 90% lean ground beef, our Prime Grinds are available in six mouthwatering flavors, in addition to Pub Burgers and Sliders. Try them in Mushroom & Swiss, Onion & Pepper, Bacon, Bacon & Cheddar, Cracked Black Pepper and Steakbomb. With a combination of Pepperoni, Onions, Green and Red Peppers, Mushrooms and Provolone, Steakbomb is prime burger meets pizza meets Italian sub, all rolled into one.
Local Harvest Natural Beef
From a network of farmers in states including Massachusetts, Maine and Vermont, try our Local Harvest Natural Beef.
These cattle are humanely raised and never given antibiotics or growth hormones. All cattle from these farms are Angus-based breeds, ensuring the quality and consistency of the beef for your grill.
Producers supporting this program include Pineridge Acres in Cumberland, ME, Gelians Farms in Pembroke, NH, Josh Lucas in Orwell, VT, Gulf Farms in Cheshire, MA, as well as others throughout the Northeast.
Grass Fed Natural Angus Beef
Our new Grass Fed Natural Angus Beef from Austin Black Naturals and Derek F. Kampfe’s, the 4 k Cattle Company. This family has been raising beef raising beef in Montana since 1901.
After weaning, the cattle only eat grass, or grass-hay in the winter months, plus a mineral supplement for vitamins and minerals to ensure balanced nutrition. Raised on unconfined pastures, these cattle are not fed any grains, corn, animal by-products, bakery by-products, potatoes or sugar beets. The cattle are never given any growth hormones or antibiotics.
Grass fed beef is lower in fat and higher in omega-3s than other beef, as well as higher in certain vitamins and minerals, including calcium, magnesium, potassium, and vitamins A, B and E.
Kobe Beef Patties
American-Style Kobe Beef come from crossbreeding prized Japanese Wagyu cattle and American Angus. These mouthwatering burgers come to us from Austin Black Naturals. The crossbreeding results in a blend of the flavor that comes from the fat of the Wagyu and the marbling of the Angus. Even more highly marbled and firmer than USDA prime meats, these Kobe-Style patties make an incredibly flavorful melt-in-your-mouth burger.