When we say Roche Bros. is a better way to shop, we prove it in every aisle, every department, with every visit you make to Roche Bros. You will find service and courtesy unequaled anywhere…and our quality and freshness exceed every standard. Roche Bros. is like having several specialty stores within one store. You will discover our seafood department superior in every respect, because we feature Foley Fish, which is nationally recognized as an industry model for freshness. Our chefs at Roche Bros. kitchen know that many of us today simply can not prepare a homecooked meal every day. That is why our chefs create an incredible menu of foods, ready to heat and serve, that truly taste homemade. Pasta dishes, chicken entrees, beef, seafood and pizza are ready to serve, everyday. “Creative Entertaining” from Roche Bros. becomes your personal party planner for home and office entertaining. For a better way to shop, we invite you to visit your local Roche Bros. Supermarket.
Pat and Bud Roche opened their first store in 1952 in Roslindale. This first meat and produce store expanded in 1957 to include a grocery department. From there, the company began to grow with the opening of a store in Needham in 1959 and in West Roxbury in 1967. The growth continued with a new store in Westwood in 1970, which was the first to incorporate a “department” concept of merchandising, adding a bakery, florist, and a restaurant to make shopping more enjoyable. By 1981, Roche Bros. had expanded to five stores, opening the Natick store in 1974 and the Wellesley store in 1981.
Our first Sudbury Farms store had its debut in 1980 in Sudbury. At that time, Sudbury Farms was a new and exciting concept in the supermarket industry. It featured one of the largest bulk produce departments, a deli kitchen with a large variety of home-made quality entrees and side dishes, and a fresh fish department with exclusive rights to sell Foley Fish, which had only been available in the finest restaurants in the United States. These and other new merchandising concepts, like salad bars and prepared foods, were introduced into all Roche Bros. stores after proving successful in Sudbury Farms. The second Sudbury Farms was opened in Randolph in 1983 and the third Sudbury Farms opened in Needham in 1990.
In 1988, our Millis store was built and included all the best features of the other stores and some new features as well. Our Millis store is home of the Food Court, an exciting specialized department where hot and cold prepared foods are sold. This unique concept was so popular that Food Courts or Kitchen Departments, as they are now called, were added to most of our stores. In 1992, a new 43,000 sq. ft. store was opened in Bridgewater followed in 1993 by a 45,000 sq. ft. Roche Bros. in Norton. A 30,000 sq. ft. store was opened in 1995 in Acton. And in 1996, Quincy opened as our largest store to date.
The Burlington store opening in 2001 introduced Roche Bros. to the North Shore community for the first time. In 2002, Roche Bros. replaced its 17,000 square foot West Roxbury store with a brand new 46,000 square foot flagship store, followed by Easton in July of 2003. Each store opened with the latest “state of the art” technology and merchandising concepts among the most creative in our industry. In May of 2004 we crossed over the bridge to Cape Cod with the opening of our Mashpee location. The Marshfield store opened in July 2005, then in November that same year, home delivery was offered through Roche Bros. Home Delivery.
In October 2007, we opened our 18th store in Westborough with all the concepts of our previous stores, but we are now offering even more selections of Organic, Natural and Fresh products throughout the store. An exciting new look, offering only the finest quality products, and outstanding customer service to our ever deserving customers.
Roche Bros./Sudbury Farms has grown and become one of the most innovative, distinguished and exciting supermarkets in our industry. We will continue to grow and change with the times, but never at the expense of service and quality. Our customers expect the highest quality products along with outstanding customer service. We rely on the efforts of each of our associates to help meet our customers’ expectations.
Roche Bros. is currently owned and operated by brothers Ed and Rick Roche. We will continue to operate as a locally owned, family company, always serving our loyal customers.