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ROCHE BROS. LAUNCHES NEW SOUP FLAVOR INSPIRED BY CUSTOMER CONTEST

By Berit Bancroft June 18, 2019

(Wellesley Hills, MA – June 18, 2019) Roche Bros. has launched a new Thai-Style Chicken & Lemongrass

Soup inspired by contest winner Joan Sherman at all Roche Bros and Sudbury Farms locations. Customers were asked to enter the “Soup-er Bowl” Flavor contest by providing their suggestion of the next soup flavor that Roche Bros. should release. Joan Sherman, the grand prize winner, received a Roche Bros gift card and her soup flavor suggestion was created. When asked her favorite flavor oRoche Bros. soup, Joan said she enjoys them all but our Broccoli & Sharp Cheddar and Seasonal Butternut Squash are her top choices, “better than [your competitors]!” The new Thai-Style Chicken Lemongrass Soup features hand-pulled chicken and brown rice in a fragrant, mildly spicy stock with lemongrass, ginger, and Thai Basil. “We have seen an increased interest in Asian flavor profiles,” says Adam Laliberte, Director of Food Services, when asked what drew him to selecting this flavor as the winner.

Roche Bros. prides itself on being a customer centric company and responsive input from our shoppers, wherein, making this an exciting experience.

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