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Update: Wellesley Reusable Bag Design Challenge

By Dena Zigun October 13, 2016

Roche Bros. has partnered with Linden Square owners Federal Realty, the Wellesley Natural Resources Commission and Evolutions program at Wellesley High School to encourage reusable bag use through an innovative bag design contest!

The following designs created by Wellesley High School students were chosen as finalists.  Customers at Linden Square voted October 15 – 20, and selected design #6 below by Caroline Green and Allison MacDougall as the winner.  The bags will be available for purchase at Roche Bros. in early December.

Thank you to all those who voted, and especially to the hard-working and creating students in the Evolutions class at Wellesley High School for all of their creative and inspiring designs!


Design #1



“When we first started this design, the main idea that we wanted to use was the topic of “One Wellesley.” Currently, this topic means a lot to the community and to us as the designers. We put a world in the middle because we also wanted to add the idea of keeping the earth safe and clean. The two green trees represent recycling and being “green.” If you really pay attention to the trees you can see a light bulb, a gas pump, the sun, and arrows that signify the three R’s (reduce, reuse, recycle). The words“Community” and “Team Work” were taken from our backup design of a word splash. These words represent how Wellesley is a community working together to become closer and do what we all know is right. We feel as if our design really expresses the image of the town of Wellesley.”   – Taryn Drigo and Jahneay Hunt.

Design #5



“Our design is a combination of a few of our original designs. The design features a image of a light bulb with a green ‘W’ behind it. Inside of the light bulb is a tree with an image of town hall and the words ‘Reduce Reuse’. The ‘W’ stands for Wellesley. We also incorporated the image of town hall. We used these images in our design because people expressed a desire for the town of Wellesley to be represented on the bag. The tree and the words ‘reduce reuse’ express the bags reusability, and the positive impact it is meant to have on the environment. The light bulb represents green innovation of the sort we will need to protect the environment.” – Charlie King and Kuba Zalesky.


Design #6


“After thinking long and hard about many bag designs, we finally narrowed the choice down to two different bag designs. The first one was an image of a person walking their dog in the
rain with an umbrella and the text ‘Wellesley est.1881’. The second idea was of a tree with circular leaves. We knew we wanted to have the Wellesley written on it and something promoting the town going green. The idea was to make a design that was eye catching and easy to remember, but not too flashy. When we conducted a survey at Linden Square, the majority of people said they liked seeing the Wellesley theme, the color green, and something promoting the 3 R’s (reduce, reuse, and recycle). We both asked parents, friends, teachers, and anyone willing to talk for a few minutes what designs they liked best and why. We finally decided on the tree because it is what most of the people we surveyed were drawn to most. We also added the text ‘Wellesley est.1881’ in order to combine the two designs. One friend commented on the shape of the tree, saying that it might look better slightly growing to the right. Taking the comment into consideration, we changed the design and actually ended up loving it a lot more. Along with the text ‘Wellesley est.1881’, we wanted to incorporate another text promoting Wellesley’s green environment. After thinking about complicated quotes to add, we realized that, just like being green, the text should be simple, not complex. We decided on ‘It’s simple being green’. We thought it really represented what we want the buyers to know when grocery shopping; it is so easy to take the next step towards making our town clean. We tried adding words in the leaf bubbles and at first it worked, but we decided against it. First, the design might get too complicated or cluttered. Second, we filled them with landmarks in Wellesley, but felt it might be wrong if we left some out. Lastly, we didn’t want the words interfering with the main focus.” – Caroline Green and Allison MacDougall.

Reduce. Reuse. Recycle. and Vote!





5 Responses to Update: Wellesley Reusable Bag Design Challenge

  1. Dena Zigun says:

    Please visit the Wellesley Roche Bros. store to vote, October 15 – 18. Sorry, but we are not accepting votes online.

  2. Janie Penn says:

    I’m hoping the bags will be made of canvas or cotton, and not recycled plastic bottles because the recycled plastic bottle bags don’t hold up well … And, if they are washed, the plastic will break down into tiny particles and flow into our rivers and streams and oceans, with result that the creatures will consume these tiny plastic particles, and ultimately, so will we! What will they be made of?

  3. […] have its official unveiling during a 5:30-6:30pm event on Oct. 20 in Linden Square at which the Roche Bros./Linden Square/WHS Evolutions Progam/Natural Resources Commission reusable bag design con…t winner will be revealed as […]

  4. […] and Allison MacDougall’s It’s Easy Being Green design scored the most votes in the Roche Bros., reusable bag artwork contest, and now bags adorned with the image will be available at that Wellesley supermarket in Linden […]